hup! Shortlisted Twice for G25 New Product of the Year
The hup! building system from Ultraframe has been shortlisted twice for New Product of the Year at the prestigious G25 Awards, for its Base solution and Brick Slip Rails System.
The hup! Base is an innovative base solution that transforms the way installers approach this crucial stage of a project and has been designed to bring new levels of predictability, speed, and simplicity to a site. The Brick Slips Rails system was developed by Ultraframe to be the fastest, most durable and easiest way to install brick slips on the market.
Commenting about the recently launched enhancements to the hup! system and the double shortlisting, Ultraframe Marketing Director, Alex Hewitt, said: “We are absolutely delighted that the hup! Base and Brick Slip Rails Systems have been shortlisted at the G Awards. The awards are a key date in the industry calendar, and they provide a wonderful opportunity to shine a spotlight on the innovation that drives our industry forward. The hup! Base was developed to overcome the many issues that can occur during the base aspect of a project - difficult ground conditions, awkward obstructions underground, unforeseen costs, waste disposal and the sheer mess all play a part in making traditional foundations one of the most unpredictable aspects of a build, especially on small sites. For installers and homeowners alike, the hup! Base represents a step change in how bases are approached: faster, cleaner, more sustainable, and more predictable than ever before.
“The hup! Brick Slips Rails system was also developed to solve issues that installers have had to put up with for many years. Other rail solutions were very pricey and matching the bricks to the existing house can be impossible. There were also other drawbacks with existing domestic board solutions – the cost, the weight of the boards and the fact they are prone to damage during transit. Brick mesh solutions appear thinner than real bricks and often have rounded (unrealistic) corners, while other systems which require fixing of the slips on site need adhesive, which is time consuming and fraught with the risk of adhesive failing. hup! brick slips are incredibly simple to affix and once pointed, the finished appearance is indistinguishable from a traditional brick wall.”
Concluding, Alex said: “From all of us at Ultraframe, congratulations and best of luck to all of the G25 finalists – here’s to an unforgettable evening.”
To find out more about hup! visit www.hup-home.co.uk
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