Ultraframe has made a hugely successful first appearance at the National Homebuilding and Renovating Show held at the NEC in March. The leading designer and manufacturer of conservatory roofing systems exhibited at the home improvement targeted consumer exhibition to promote its Guild Approved Ultra Installer Scheme, create sales leads for its members and explain the benefits of choosing an Ultraframe conservatory roofing system.
Helen Cole, Marketing Services Manager commented: “The Homebuilding and Renovating Show differs from other consumer shows because it attracts visitors who are serious about carrying out home improvements. For this reason the show provided a great platform to educate homeowners on the benefits of using a thoroughly vetted Guild Approved Ultra Installer and on the importance of choosing a quality BBA accredited Ultraframe roofing system.”
The Ultraframe stand featured computer terminals for visitors to find Ultra Installers in their area and request a copy of the Ultra Guide to Conservatories; a comprehensive consumer guide which provides a complete insight into the process of choosing, designing and building your dream conservatory. The glossy A4 sized magazine is packed with inspirational case studies, striking photography and valuable practical advice, such as tips on planning permission, designing and styling, making it essential reading for anyone planning a conservatory.
“The stand proved to be a massive success and we generated a huge amount of sales referrals which have been passed directly onto the relevant Ultra Installers,” continued Helen Cole. “We had a continual stream of homeowners who came specifically looking for quality installation companies who could complete a job to the highest standards using Ultraframe products. It is this assurance of ‘total confidence and peace of mind’ that gives Ultra Installers a competitive edge over other installation companies.“
Helen Cole concluded: “In the lead up to the Show we ran a local press campaign to give away tickets and publicise Ultraframe’s presence. We also ran a competition to win a conservatory, which worked brilliantly to drive visitors to the Ultraframe stand. During the 3-day event Ultraframe also picked up several unexpected leads from trade customers, many of whom took the opportunity to visit the Homebuilding and Renovating Show prior to Glassex.”
Ultraframe has an extensive ongoing consumer marketing campaign designed to promote The Guild Approved Ultra Installer Scheme to homeowners and generate leads for its members. The scheme now has over 100 members who benefit from sales referrals, an extensive and exclusive marketing support package from Ultraframe and a huge range of business services and discounts from The Guild of Master Craftsmen. To find out how you could benefit, visit www.ultraframe.com or call 0870 756 0173 to request an application pack.
