Homeowner leads go hup! and hup!
Following the announcement that BBC star Laura Jane Clark is the new Brand Ambassador for its hup! building system, Ultraframe has announced that the ensuing consumer PR campaign has resulted in an unprecedented number of homeowner leads that are now being distributed to hup! installers across the UK.
Commenting about the incredible success of hup!’s consumer PR launch, Ultraframe Marketing Director, Alex Hewitt, said: “Across 2024 we are aiming to put hup! at the forefront of homeowner’s minds when they are looking to extend their home or transform an old conservatory. We’re doing this by raising awareness of hup! as well as building trust and credibility in the system, sharing expertise, and ultimately - generating enquiries.”
Consumer press launch events in London and Manchester provided the opportunity for journalists to meet with Laura Jane Clark and the hup! team, learn about the system, and meet ‘real life case studies’ – homeowners who have already had a hup! built. The enthusiasm shown for the system at the events and the coverage that has followed has been phenomenal, with pieces in the Sunday Times, Ideal Home, and more. Leads for hup! partners have gone through the roof as a result, in fact, many have commented that due to the speed and ease of a hup! build coupled with the high number of leads coming through, they are now working to restructure their businesses to focus on hup! builds.
Continuing, Alex said: “To help our installers manage this increase in demand effectively, we are launching The hup Partner Network which is a network of ambitious companies who effectively sell, specify and build hup! extensions. We’re now actively recruiting new hup! Network Partners, building a community of highly effective hup! salespeople and providing hardworking tools to help them with doing this. We would encourage any hup! installers who are not already signed up to the hup! Partner Network to do so quickly to take advantage of this fantastic new system.
“To help our hup! Network Partners manage the huge number of quality leads that we are receiving we have developed and launched a new leads management system. Features include individual sales person lead dashboards where leads can be managed, text and email lead notifications sent direct to sales people, a comprehensive hup! training platform, and more.
“It is a wonderful feeling to see the system we believe in so passionately growing so quickly - hup! is even becoming a relevant search term on google! It proves that even in a difficult market there is a strong demand for a system that addresses the many issues associated with a traditional build. If you’d like to be a part of the building revolution, please do get in touch and soon you could be building the better way with hup!.”
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