As a conservatory and extension specialist, understanding the key trends that drive homeowners when choosing how to add additional living space to their homes is crucial for Ultraframe. Recent consumer research has found that many homeowners are now gravitating towards new living spaces that give them a more room-like extension feel.
Commenting on the trend, Ultraframe Marketing Director, Alex Hewitt, said: “The lines between what defines a conservatory and an extension are becoming increasingly blurred, with many homeowners now favouring structures which may be based on conservatory principles, but are closer in terms of their appearance and thermal performance to an extension. Our Livinroof system is just one of our products which allows our customers to get their share of this burgeoning market. Externally it features a solid roof in on-trend anthracite grey which can be complemented with glazed panels wherever the homeowner desires, while the plastered internal vaulted ceiling creates that all-important extension feel.”
Livinroof can be configured into any shape or size and so is the perfect solution for replacing outdated conservatory roofs and transforming the space below into a thermally efficient room. Both conservatory transformations and new build extensions can be achieved with the minimum amount of hassle and at a much more reasonable cost than adding a traditional slate and timber roof. Livinroof is simple to fit for anyone with conservatory fitting experience and as it’s the lightest solid roof on the market, it’s easy for fitters to handle on site. A true warm roof system with no cold bridging, the system can achieve a U-Value as low as 0.15 and features a thermally insulated pelmet as standard.
Ultraframe installer Cardinal Home Improvements has used Livinroof to steer their business in a different direction as co-owner Steve Battye explained. He said: “As the solid roof market took off, we knew that this was a profitable sector that we wanted to get involved in. Livinroof has allowed us to move into the profitable extensions area of home improvements. We were confident when Ultraframe launched Livinroof that their solid roof solution would be the best – and we weren’t wrong.”
