Visitors to the Ultraframe stand can be assured of a warm friendly and professional welcome whether they are a direct long time user, a customer of an Ultraframe fabricator or indeed someone who just uses alternative systems and wants to check out what their local competitors use.
Visiting the show can be extremely productive as in the course of an hour retailers can meet sales, technical, marketing and training staff. This is an extremely efficient use of everyone's time.
Ultraframe will be featuring all of it's mainstream recently announced products, including Veranda, aluminium roof and Cornice, the flat roof perimeter Orangery and the Super Duty Eaves Beam and 'engineered for conservatory' bi folding doors.
And – making its debut at the show – will be the introduction of Irish Oak foil. Currently we are the only roofing system able to offer this option and it is proving popular amongst frame suppliers so the demand for roofs will follow.
In addition to the host of very recently launched products, retailers can sit and see demonstrations of the U-Design software. It allows retailers to design, price and specify conservatories, taking into account the wind and snow loads at specific addresses through the weather data licensed exclusively by Ultraframe from the Building Research Establishment.
And – in a first for many years – Pilkington Building Products is attending Glassex and is featured on Ultraframe's stand. They are supporting Ultraframe's efforts to market the Conservaglass brand. Ultraframe's glass brand only features Pilkington's flat glass and it is made in Pilkington's existing and new dedicated roof glass factories. Sales and technical personnel will be on hand from Pilkington's to support Ultraframe's 'one stop shop' for roof and glass.
Ultraframe is sometimes asked 'Why Glassex' and 'Why Exhibitions'? Physically exhibiting our products is just one of a multitude of methods of interfacing with customers and prospects. At any one time Ultraframe uses any number of these methods ( email campaigns, traditional 'snailmail', above the line advertising, PR, one to one sales visits etc) and at the moment attending Glassex is one of the methods that produces results.
Exhibiting allows one to one contact with a wide cross section of the product user data base. Whether it’s retailers, trade intermediaries, self employed sales persons or fitters, there are elements of the messages that can be tailored to suit. Having a customised stand allows us to implement strong physical branding in a way that we don’t usually get chance to do (when an Ultraframe sales person is selling from a sample case lifted straight from their car) and the provision of full size conservatories and large cut away models allows all users – irrespective of level of product knowledge – to see and examine the things that make Ultraframe different to alternatives on the market. It also gives us the chance to inspire retailers with a peek into the future.
The highlight of the stand, as last year – when we won 'Best in Show' category- will be Veranda. This is another chance for retailers to see just one of the most inspiring shapes to hit the sector in years. As Matthew Glover, MD of Conservatory Outlet, one of the biggest growing retail chains in the country said last year when he saw Veranda, “When I walked on to Ultraframe's stand at Glassex last year I just knew I had to have a Veranda. The existing foiled conservatory I had on my home looked tired and I had already changed my windows for cream PVC ones which looked stunning .It's fair to say that my wife and family love the new Veranda, and the addition of the full width doors improves access to the garden and at the same time integrates it more into the home".
In what is going to be one of the most dynamic shows in recent years, retailers who take time out to visit Ultraframe at Glassex should be prepared to be inspired. With the macro economic climate still tough, Ultraframe thinks it's vital that everyone continues to challenge and innovate, as one of the best strategies to stabilise and then grow the market for 'light and space'.
