Which? Trusted Trader Approved Ultra Installer Service

Read More Get In Touch

We’re proud to announce that Which? Trusted Traders, the consumer champion have endorsed the Ultra Installer Scheme.

The scheme is now one of very few services across the UK to carry the Which? Trusted Traders Ribbon ‘Approved Service’ endorsement logo. The standards of Ultra Installers have always been high and this new endorsement from Which? provides additional evidence for potential customers to choose an Ultra Installer.

Our aims have not changed – we want to offer homeowners a range of local installers who offer high standards of installation and customer service.

So, if you are an advocate of Ultraframe’s quality products and are passionate about customer service then we’d love for you to become a Which? Trusted Trader Approved Ultra Installer.


Julian Slade,

CEO Ultraframe

What is it?

When joining the Ultra Installer Scheme, a retailer becomes approved by both Ultraframe and by the consumer advice specialists ‘Which? Trusted Traders’. Membership of the Ultra Installer Scheme demonstrates a retailer’s commitment to product and service excellence.


The Objectives of the Ultra Installer Scheme are simple

  • Offer homeowners peace of mind
  • Build your business
  • Raise industry standards

Peace Of Mind

Which? Trusted Traders was set up to recognise those traders that provide a high standard of service to their customers, treat them fairly and have all the correct processes and procedures in place.

Several large organisations work with Which? Trusted Traders, to get an endorsement for the services they offer, to provide reassurance to their customers. Which? Trusted Traders does not endorse the individual retailers, or their products but it assesses the services, such as the Ultra Installer Scheme and endorses the service.

The Which? Trusted Trader approved Ultra Installer scheme has a distinct ‘Approved Service’ endorsement logo for its members to use, to set them apart from other installers and give homeowners peace of mind.


How It All Works

New Membership


New members must pay a one off application fee of £350 upon submission of application form.

Annual Membership


The annual membership payment (£600) is taken at the date of application irrespective of the stage and then in February each year thereafter.

Monthly Lead Payment


Leads are £65 per month per branch

Annual Lead Payment


£750 per annum if paid in full at the same time as annual membership

All charges are plus VAT

img img

The Assessment Process

Having your business assessed for accreditation could seem to be a daunting process, but the Which? Trusted Trader and Ultraframe assessors are there to help you with best practice.

The assessment process is designed to go as smoothly as possible and if you are unsure about anything the assessors are on hand to help you … after all, we all want you to pass and become a Which? Trusted Trader Approved Ultra Installer.

Apply to become a WHICH? approved ultra installer
  • Contact Ultraframe and apply
  • Payment of joining fee number
Approval Process
  • Agree to code of conduct
  • Receive welcome pack number
Have your business Assessed
  • Which? assessment
  • Ultraframe assessment number
Grow Your Business
  • Set up web page on Ultraframe site
  • Use logo
  • Receive leads
  • Converts leads

Building your Business and Raising Standards

By becoming a Which? Trusted Trader approved Ultra Installer, you will be able to use the approved ribbon logo on your marketing material and website, but that’s not all you get. Ultraframe wants the members of the Ultra Installer scheme to be the best businesses in the UK to deal with the needs of homeowners. As an approved member of the scheme you will receive all of the latest information and advice from Which? to help you improve your business including:

  • Information on tradesman insurance
  • Marketing advice
  • Online protection advice
  • How to deal with older customers
  • Dispute resolution
  • Business finance… and more!
img img

Ultra Installer Benefits

  • Use of the scheme logo incorporating the Which? Trusted Traders icon.
  • Receive Sales Leads - Generated from the Ultraframe Website under the Which? Trusted Traders Approved Service.
  • Use of Which? Trusted Traders specific Ultra Installer marketing materials.
  • Your own page on the Ultraframe website and the Which? Trusted Trader website.
  • Become a better business with specialist advice from the experts as part of your Which? Trusted Traders assessment.
  • Access to the Which? Trusted Traders independent Alternative Dispute Resolution service - should anything go wrong.
  • Use of the GGFi Insurance Backed Guarantee (IBG)

Pre Assessment

Step 1

A preliminary credit check to validate your business’s financial health.

Step 2

A check of customer references (chosen at random by the Which? Trusted Traders endorsement team from the 5 domestic customer details that you must provide).


Step 3

Language of your business and administrative procedures, including checking certificates and insurance.

Step 4

A visit from a Which? trading standards assessor and a face-to-face interview.


Step 5

Before joining, applicants must also agree to the Which? Trusted Traders code of conduct, and to our terms and conditions and fees.

The Ultraframe Assessment Process

Once a positive pass is received by Which? Trusted Traders, Ultraframe’s inspection manager Phil Wharf will arrange a full day with you to assess how you ensure a quality service at every stage of the sales and installation process. Whilst we would like speak to as many of your staff as possible it is important that the senior management show commitment to the scheme by being available for the assessment at some time during the day.

The Ultraframe inspection will take place bi-annually. During the year when you are not required to be inspected, we will request recent references for verification. This ongoing auditing process is designed to maintain the high standards of the Ultra Installer Scheme.

The Ultraframe assessment process includes:


How your company deals with enquiry handling.


How you survey a potential installation


How you install the Conservatory, Orangery or Home Extension


Your sales process (showroom or in the home)

Manufacturing / Buying

Your Manufacturing/ Buying process


Your after sales service

Apply to Join the Scheme