Securing a sale in the downturn

During these trying economic times, leads are harder than ever to come by and every sale more precious than they have been for a long time. Not only do retail installation companies have to work harder and smarter to generate sales leads, but as competition for every pound spent becomes more intense, consumers are becoming more thorough than ever in their choice of installation company.

In times gone by a discussion with a salesman and a brochure showing past installations may have been enough to convince them that this was the ‘right man for the job’, now every aspect of the purchase is being examined in more detail as the consumer tries to ensure that not only are they getting the best value for money, but also that they are spending their money wisely – employing a company who will not only provide great service, but will also use the best products to protect their investment and ensure they get maximum returns, as well as maximum enjoyment.

Driven by the current economic situation, consumers are spending far longer on the decision making process. A simple marketing model – BBA certificate. In 2008 an independent agency was commissioned to test an Ultraframe roof and found it far surpassed any weather conditions likely to be encountered in the UK. Users of the Ultraframe system have access to a wide range of marketing support materials, comprising everything from samples to retail literature and a comprehensive homeowner website which not only shows imagery of the different styles and options available, but explains the importance of the roof in the overall conservatory structure and explains in simple terms the importance of choosing an Ultraframe roof. Add into this mix the Ultra Installer Scheme – helping homeowners to select an independently accredited user of the Ultraframe system to fit their conservatory for total peace of mind. Finally, software is available to enable installers to design each individual roof to be structurally equipped to perform in the very worst weather that can be expected at their customer’s unique postcode location – enough, we believe, to keep even the most savvy of homeowners happy.