Mark Hanson, Marketing Manager at Ultraframe, looks at the next generation Classic roof.

The next generation Classic roof from Ultraframe is on sale now. From the outside the roof retains its existing look whilst underneath it continues to use the same robust engineering.

Inside is where it all changes……..so how is the next generation Classic roof different?


• It has deeper chunkier internals, so the glazing bars mimic timber joists
• It becomes the most thermally efficient roof on the market– our famous pvc chambered wall technology is now deployed internally as well as externally
• It has enhanced ventilation, with eavesflow between bars at the eaves, giving enhanced crossflow ventilation and better comfort levels
• The ridge board profile is deeper and uses chambered technology too and is the perfect place to hide cable runs or recess spotlights

One item not changing is how it all fits together – simple, snap together, nice tight joints and everything pre-prepped. The team at Ultraframe are proud of the next generation roof …… it’s called Classic Plus.

Although previewed at Glassex, it went on general sale in January. Adoption of the Classic Plus is gaining momentum but there is still the opportunity to be amongst the first to use it – so it gives you something exclusive in your sales area.

Some retailers are adopting Classic Plus because of the extra features and benefits outlined above whilst others are adopting it because they like the looks and it’s relative scarcity. However, another group of retailers are making Classic Plus their roof of choice because they can fit Shades, the latest product from Ultraframe. Shades are fabric wrapped frames that integrate into the Classic Plus roof.

Once you have adopted the Classic Plus roof you can promote Shades at the same time as you sell the conservatory or ……..you can give yourself another income stream by selling and promoting them later.

Shades seamlessly fit into the Classic Plus roof and are a contemporary means to create privacy, enhance winter comfort levels and provide dappled screening in summer – and they make the overall conservatory look better and more finished.